No flip. No fuss. Squeeze It.

We’ve all been there… standing at the sink, hands wet and soapy, wrestling with a slippery dishwashing liquid bottle that just won’t cooperate. Manual dishwashing is a necessary but sometimes tedious task, and the design of most dishwashing bottles today can make it even more frustrating. From struggling to flip open a cap with messy hands, to dealing with sticky residue build-up around the lid, to coaxing out the last drops of liquid from a wobbly, upside-down bottle – something as simple as washing dishes becomes needlessly difficult.

Introducing Palmolive’s new dish bottle, Squeeze It – designed to make dishwashing easier, faster and less messy. This smart, capless design offers hassle-free use and delivers instant, grease-cutting cleaning power exactly when you need it.